📌 Not all valuations are created equal.
Valuing a startup is very different from valuing a mature business or a company in distress.
And even more importantly: the way you approach a valuation should depend on who you’re preparing it for.
✔️A VC fund wants to understand potential exit value, return multiples, and dilution paths. It’s all about future upside and risk.
✔️A strategic investor looks for synergies, strategic fit, and how the investment creates value beyond financials.
✔️When the company itself needs a valuation for internal use it’s often about realistic planning, goal-setting or preparing for a funding round.
A valuation is not a template you fill in, it’s a financial narrative built around context and purpose.
And let’s not forget:
📌 For a valuation to truly make sense you need to understand what the company does and even more importantly what it’s planning to do.
Assumptions without substance lead to numbers without value.
Too often, valuation is treated as a one-size-fits-all formula.
But if you want it to be meaningful you need to step into the shoes of the investor or decision-maker.
● What are they trying to assess?
● What risks matter most to them?
● What will they do with this valuation?
Only then does it become a tool for insight and decision, not just a number on paper.
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